Z Staffing is a two-sided marketplace revolutionising childcare recruitment by connecting qualified educators with leading childcare centres across Australia.
With a focus on speed, quality, and trust, Z Staffing simplifies the hiring process for both educators and employers. As they set their sights on becoming the leading recruitment platform in the childcare industry, they needed a brand and digital presence that matched their ambition and supported rapid growth.
Z Staffing needed to strengthen its brand and user experience to gain market share and build long-term credibility.
Operating in a competitive and trust-driven sector, Z Staffing faced the challenge of standing out to both educators and centres. Their previous brand and platform lacked the polish, usability, and functionality needed to attract top-tier talent and high-volume clients. To become the go-to recruitment solution in childcare, they needed a complete uplift in both brand perception and digital performance.
We delivered a full-scale rebrand and platform redesign to help Z Staffing lead with trust, efficiency, and innovation.
Our partnership included a refreshed visual identity, a redesigned website, and a fully reimagined UX/UI tailored to the unique dynamics of a two-sided marketplace. We also worked closely with the team to introduce new digital features that streamlined job matching and onboarding, while ensuring the platform remained approachable and trustworthy for childcare professionals and employers alike.
Z Staffing’s new brand and platform delivered immediate impact—boosting revenue, recognition, and user engagement.
The redesigned experience helped Z Staffing win the 2024 Digital Design Interface Award from the Australian Good Design Awards, elevating its industry credibility. One of the new features launched as part of the redesign generated over $100,000 in revenue in its first week, demonstrating strong product-market fit and immediate ROI. With a confident new identity and a high-performing digital platform, Z Staffing is now positioned as a category leader in childcare recruitment.
Tony Been
ex-General Manager @ Z Staffing
