Saasguru, a leading online learning platform for SaaS professionals, partnered with Bizkit Group to bring their educational experience to mobile.
As their user base grew increasingly mobile-first, Saasguru identified the need to create a dedicated mobile app that supported on-the-go learning. At the same time, they sought to modernise their brand identity to reflect the dynamic, tech-forward nature of their offering. The goal was to better serve their existing learners while broadening their appeal to new users in the fast-moving SaaS ecosystem.
The shift from a web-based platform to mobile required thoughtful UX design, and the brand needed a visual refresh to match their evolving audience.
Designing a mobile learning experience meant rethinking the platform's structure to fit smaller screens without sacrificing usability or engagement. Saasguru also needed their app to feel native and intuitive, encouraging frequent, bite-sized learning. On the branding front, their existing identity felt outdated and less aligned with their positioning as a modern, tech-savvy leader in SaaS education.
We redesigned Saasguru’s user experience for mobile and revitalised their brand to connect with a modern, tech-literate audience.
Our team designed a complete mobile app experience tailored for busy professionals, with intuitive navigation, engaging content flows, and a clean interface that supports quick, focused learning. Alongside the app, we delivered a brand uplift—refining their visual identity, colour palette, and tone of voice to reflect a bold, future-focused platform. The new brand system ensured consistency across app, marketing, and future touchpoints.
The mobile app and refreshed brand helped Saasguru expand its reach and better connect with modern, mobile-first learners.
The sleek, intuitive mobile experience made it easier for users to access learning content on the go, driving higher engagement and retention. Combined with a revitalised visual identity, Saasguru now presents itself as a bold, tech-forward platform—one that appeals to its core audience of ambitious SaaS professionals while standing out in a competitive market.
Amit Choudhary
CEO of Saasguru
