AI Champions engaged us to elevate their digital presence as they transitioned toward targeting a more discerning and premium market segment.
As a fast-growing AI consultancy, AI Champions recognised the need to reposition their brand to appeal to enterprise clients and decision-makers in more established industries. Their existing online presence no longer reflected the value, sophistication, or scale of their services. They sought a partner to help refine their digital identity, improve visual design and messaging, and better showcase their expertise and client outcomes.
The existing brand and website did not align with the company’s new strategic direction or resonate with the premium audience they aimed to attract.
AI Champions’ brand was functional but lacked the polish, clarity, and authority required to gain trust from larger, high-value clients. Their messaging was too broad, the design felt generic, and the user experience didn’t guide visitors toward key conversion points. They also needed to differentiate themselves in a crowded market where many AI consultancies were using similar language and visual styles.
We reimagined AI Champions’ digital identity through a strategic and design-led approach that positioned them as a trusted, premium provider.
Our engagement began with a collaborative workshop to uncover the company’s evolving needs, target audience, and market positioning. From those insights, we developed a refined brand strategy and visual identity that reflected AI Champions’ credibility and forward-thinking approach. We created a comprehensive set of brand guidelines, along with ready-to-use templates and marketing assets that ensure consistency across channels. While we didn’t redesign the website, the new brand system is built to seamlessly guide their future digital presence and elevate all client-facing touchpoints.
The rebrand gave AI Champions a more premium look and practical tools to win new business with confidence.
By delivering a suite of ready-made templates, spanning pitch decks, proposals, and brand assets—we enabled the team to present a consistent, high-end brand image across all touchpoints. These tools not only saved time but significantly improved the quality and impact of their client communications, contributing to stronger proposals and increased win rates.
Priyanka Rao
CEO of AI Champions
